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My New 2010 Audi A4 S-Line Has Arrived

After many months of waiting my new 2010 Audi A4 S-Line has finally arrived and I am LOVING IT! I never believed that I would like this as much, if not more than my beloved ’09 A5 that I sold a few months back in order to get 4 doors (more room, just in case). The lines on this car are amazing as are the S-Line wheels and other styling cues. I stayed with Audi Drive Select even with the high price tag, it is an amazing option to have. My only concern with the new A4 is the 2.0T engine and the lack of HP it produces. I must say that after two days I’m fairly impressed overall with the stock 2.0T engine and tip-tronic transmission. The reason why I am not so concerned is because turbocharged engines such as this can easily be tuned to truly unleash their potential, and I have a few options in mind for turning this A4 into something much more powerful. Here are some “modifications” I plan to do over the next few months:

  • ECU Flash either from Stasis or APR
  • Quad-Tip Exhaust w/ S4 Rear Valance
  • High Flow Cat
  • High Flow Intercooler Pipe
  • High Performance Front Mount Intercooler

Once these upgrades are done I will likely de-badge my A4 (which I really dislike) due to the fact that those labels just won’t do the car justice. I can’t wait to get started! See below for a quick snap I took the day I got the car, more pictures to come soon!

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Chad - As you may have guessed, my name is Chad Keck. I am a 26 year old San Antonio, TX native, an employee at the Rackspace Cloud and an avid technologist and entrepreneur. I am highly passionate about a few things in life: my family, friends, technology and the Rackspace Cloud!

13 Comments


  1. Sean Galliher
    Mar 01, 2010

    Just browsed through via linked in, congrats on the new car ; Audi’s have greate style .


  2. Ed McConnell
    Mar 07, 2010

    Congrats on the car Chad. I would rather the RV in the background though! :-)


  3. Yvonne Willims
    Mar 08, 2010

    Hi Chad,
    I’m a motoring writer in Australia just about to put together a review on the Audi A4 S Line and wonder if you’d mind if I quoted the first line in your March 1 blog about your new car.

    Cheers
    Yvonne Williams


  4. Chad
    Mar 08, 2010

    Hi Yvonne,

    Yes, you can absolutely use the first line of my post in your article. Be sure to come back and post a link to your review — I would love to read it. Take care.

  5. [...] My New 2010 Audi A4 S-Line Has Arrived | Chad Keck [...]


  6. Brent
    Mar 18, 2010

    Hi Chad, I am releaved to read your blog regarding the new S-Line. I have ordered mine and am awaiting delivery. I can’t wait…. 6 weeks to go! I have always been a BMW fan but was very impressed with the new Audi model. Will keep you posted. Best regards, B


  7. Konrad
    Apr 02, 2010

    Hi Chad! Congratulations on your audi a4!! At the same time i have a quick question. How long did you wait for your audi to arrive? I have ordered my a5 s line exactly march 4 which is almost a month ago.. I have been told that the waiting time might vary but its usally from 60 to 90 days. If you could get back to me i would be apprciated!


  8. Chad
    Apr 02, 2010

    Hey Konrad,

    Thanks, I’m loving the car, especially now that I’ve flashed the ECU with the APR Stage I upgrade…its fast! I waited about 75 days or so, the approximate delivery was exactly at 90 days but the car came in almost 2.5 weeks early which typically happens. Congrats on the A5 S-Line, I had an ’09 A5 S-Line right before this and it is a beautiful car, I just needed two extra doors :)


  9. Konrad
    Apr 02, 2010

    Thanks for getting back to me so fast… I dont know who is faster now you or your new audi lol. Yep its pretty much an a4 but with two doors.. Worth the wait especially if you are the first person to sit in the car and its made exactly the way you want it. Beautiful car.. I always loved audi cars but the new body styles they came out with are like nothing else out there!! Thank you once again!


  10. Stan
    Apr 14, 2010

    Please more photos of your car with or without any of the new mods Chad! Would like to see more pics! Got one comin aswell and can’t wait!


  11. Mikhail
    Apr 30, 2010

    Lower It! :)

    Great looking car. Nice choice on rims.


  12. Chad
    May 05, 2010

    I’m not a huge fan of the lowered look, but it could use maybe a .5 to 1″ drop. My problem is that my A4 has ADS (Audi Drive Select) so I have to be very careful with the suspension. Not even sure if I can lower it at this point, but I’ll be researching the matter. Either way, this will be the last thing I do after my exhaust and intercooler upgrades :)


  13. Chad
    May 05, 2010

    Need to get it cleaned up a bit and will see if I can snap some more this weekend!

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